We run one kind of event: a roundtable of fifteen senior finance people, chaired rather than presented, with a customer in the room who is open to being questioned. No deck and no demo. It is a series, and each table produces an anonymised benchmark of what the room does, which is what makes the next one worth attending.
The card reforms take effect on 1 October and Payday Super has been live for a quarter. Both move a number in your business, and the useful version of that conversation involves comparing notes with people in the same position.
Fifteen finance leaders around one table, a real customer in the room and a discussion rather than a presentation. Peers learn more from each other in two hours than from any platform session, and we learn more about the market in one morning than a quarter of outbound would tell us.
It also sets a few constraints that a conference cannot. One seat per business and no two competitors in the room, so people can be specific. Chatham House, so nothing is attributed. Every delegate speaks inside the first half hour, which is what turns a room into a conversation.
No product demonstration, no slide deck and no ask from the front. Pricing and commercial questions are reserved for one to one conversation over coffee, where they can be answered properly and in context.
Each table produces an anonymised benchmark of what the room does, published within five working days. That note is also what we send to the people we could not seat, and it is the reason the following table is easier to fill and more useful to attend.
If October does not work, or you are outside Sydney and Melbourne, register your interest and we will send you the benchmark from these two rooms and the dates for the next table once they are set. No spam, only event invitations and the occasional read worth your time.